Eterna

Ring collection email design

USER PERSONA

Needs:

  • A platform that offers personalized recommendations for events and communities based on her hobbies.

  • Easy access to groups, activities, and events that match her interests.

  • A way to communicate and plan with new friends or groups directly through the app.



Goal:

  • To find local events and meetups that align with her interests in photography, yoga, and cooking.

  • To build a network of friends and acquaintances who share her hobbies.

  • To stay updated on community events and activities that are relevant to her passions.



Challenges:

  • Feels isolated in a new city and finds it hard to connect with like-minded individuals.

  • Overwhelmed by general social platforms that don't offer a focused community experience.

  • Limited knowledge of where to find niche events and activities related to her interests.



Technology Use:

Comfortable with using mobile apps daily for social networking, fitness tracking, and lifestyle management. Prefers visually appealing, user-friendly interfaces with straightforward navigation.



Age: 27

Occupation: Marketing Specialist

Location: San Francisco, CA

Background:

Emily is a young professional who recently moved to San Francisco for a new job opportunity. She enjoys a variety of hobbies, including photography, yoga, and cooking, but has found it challenging to meet new people in the city who share these interests. She often feels overwhelmed by mainstream social platforms that don't offer tailored experiences based on her specific hobbies and passions.



Sravya

Rudrani

To put myself in their shoes, I created a user flow map to gain a deeper understanding of the user's thought process and their expectations for how things should work.

Information Architecture

Tools

Problem Statement

People often find it challenging to discover and connect with communities that align with their unique interests, hobbies, and passions, making meaningful engagement difficult.

Target Audience

18 - 50 Ages

Sign in page

INKSYNC

INKSYNC is a mobile app that connects users with like-minded people, events, and communities based on their interests and passions, providing a platform for meaningful engagement and discovery.

USER JOURNEY

Low Fi Mockups

To visualize a solution, I sketched screens that showed the steps before and after the app's most critical screens. I focused on ensuring each screen felt cohesive, had a consistent structure, and presented information in a

visually digestible way.

Splash Screen

Sign - in / Log in Page

Password re-set Page

Sign in page

Search People

People often find it challenging to discover and connect with communities that align with their unique interests, hobbies, and passions, making meaningful engagement difficult.

Home Page

High Fi Mockups

My goals for this Hi- Fi prototype was to make sure the design were user friendly, visually appealing and intuitive to use.

Splash Screen

Onboarding Screen

Onboarding Screen

Home Page

Creator Post

Chat Page

Chat Page

Profile page

Followers List

Privacy Policy and Contact Page

Creator Post

Chat Page

Home Page

Let’s Collaborate

Harshini.r.2024@gmail.com